S A F E T Y P I N X A I R B N B
PROBLEM: Women are seeking refuge from abusive home environments but space at shelters is limited; meaning they must choose between staying in an abusive home or living on the streets.
SOLUTION: Airbnb partners with local shelters to provide a safe place to stay until space becomes available.
INTRODUCING SAFETYPIN
Role: Copywriter & Concept (in partnership with Alexandra Dugarte)
Award: 1st place - University of Miami 2018 PRADDY Awards